Reach the Most Influential Target Market - Moms
Take advantage of North Shore Gateway MomsTown (NSG MomsTown)
introductory marketing rates and get in front of an influential targeted audience!
NSG MomsTown is rapidly becoming the premier destination for North of Boston
moms. Capture your share of these local decision-makers by promoting your business with NSG MomsTown.
Click Here to Download our 2009 Introductory Sponsorship Rate Sheet
Please contact us directly with any questions you may have about your businesess unique marketing needs.
Why should you advertise to moms?
Moms are the perfect
connection between the community and local businesses: "because she said
so." Moms make 80% of all purchasing decisions. She decides which
pediatrician will be best for her children, which furniture to buy, which car
to buy, where to shop for groceries, which dry cleaning service to use, etc...
And, she'll tell her friends. She'll tell her friends when she finds a new
restaurant and the experience she had. When she's looking for a plumber
she's going to ask another mom. It's been said that nearly 70% of a mom's
disposable income is spent within 10 miles of her home.
OUR NUMBERS: Monthly unique visitors : 880 * Monthly pageviews : 21,100
* North Shore Gateway MomsTown launched August 2009. Numbers shown are from a time period of August 2009 through October 4, 2009.
Our
ongoing membership campaign includes several avenues to reach our
target market, such as, word of mouth, Facebook and other social media, local moms
groups, announcements in area business newsletters, link
exchanges with local Non-Profits and Organizations, local press
releases, and via the website owners’ personal client contacts.
Statistics on Female Consumers- Mom Power
• Females outnumber males in the United States
by over six million (roughly 6 percent) and a significant percent have at least
one child. There are 141,606,000 women with children in the United States.
(Bureau of the Census, Population Projections of the United
States by Age, Sex, Race and Hispanic Origin: 1995 to
2050, Washington, D.C.: GPO, 1996 Business Research, Women-Owned Business in
the United States,
2002: A Fact Sheet.
· Woman-owned businesses generate $1.15 trillion in sales. (Center for Women's Business Research, 2002.)
• U.S.
women spend more than $3.7 trillion annually on consumer goods and services,
plus another $1.5 trillion as purchasing agents for businesses. As a group
U.S. women constitute the
number three market in the world, with their collective buying power exceeding
the economy of Japan.
(Connie Glaser, "The Women's Market Rules," Competitive Edge, 2001
• 80% of all checks written in the United States are signed by women.
(Faith Popcorn, EVEolution: Understand Women: Eight Essential Truths That Work
in Your Business and Life, ( Dimensions, 2001.)
Payment Option(s)
Visa, Mastercard, American Express via Pay Pal or Check.
PayPal invoices are generated from North Shore Gateway MomsTown. Checks should be made out North Shore Gateway MomsTown (NSG MomsTown)
Advertising Guidelines
All ads are subject to our approval. General guidelines are as follows:
Refunds only offered if ad has not appeared on the website for any period of time.
Advertisements must be geared to families, parents, moms, women and children only.
No landing pages to pornographic sites.
All users must land on the same page.
Ads must be grammatically correct.
Ads cannot offend based on race, gender, sexual preference, disability.
No spam ads.
